We were asked to pitch our ideas to brand the market town of Neston. The project would give an increased pride of place for residents, boost awareness for visitors and create an opportunity to promote the town consistently and professionally throughout the business community.
The marketing report told us that the town had a unique history (ancient port, mining, annual ladies’ day), and that the people of the town were proud of their ‘market town character and village atmosphere’. What it didn’t tell us was that the town was granted a Royal Charter in 1728. So we told them.