When tragedy and disaster struck Haiti in January 2010, it was of paramount importance that those who were able to, stepped up and worked quickly to raise cash for the charities already working with the underprivelidged there. Love Haiti was a movement that brought together a number of fund-raising gigs, festivals and events throughout the UK. The movement needed a strong identity to reflect all of these events.
A plectrum-shaped logo with Haitian street typography was used throughout the UK on posters, banners, leaflets, tickets, PR, websites, social networks, t-shirts and collection tins.
“Lemondrop generously donated time, energy, effort and creativity. They delivered a brand that was bright, strong and easily identifiable, as well as clever and stylish. It was exactly what we needed.”
"Clair Chapman – Love Haiti"