Cycle Chester asked us to look at a campaign to promote cycling across the city.
We created a set of credit-card sized guides that fit snugly into the back pocket, and fold out (and easily fold back again) to be a simple and intuitive map. The theme was also applied to merchandise and road-side signage.
“The concept was clear from the start…a guide that could be neatly fitted into a back pocket. The finished product looked great, was easy to use and most importantly of all, it is used every day by cyclists all over Chester. The creative process was a joy…they even created a Nick Cave playlist for us (me) to work along to.”
" Dave Reeves, Cheshire West and Chester Council"